Did you know… Since 2011, Google has been systematically downgrading websites with ‘low quality content’.
COPYWRITING
In reality, good web design and copywriting are equally essential for online success. Slick web design with feeble content isn’t going to impress your website visitors for long. And there’s no designer in the world who can fool Google.
Search engine optimised content is what gets your website found on Google. And rigorously researched, well-written content is how you communicate your message to your audience. Good content talks to your customers in their language, in a style that reinforces your brand values, and in a compelling way that persuades them to do business with you.
Design alone doesn’t sell. And content alone seldom gets noticed. But when they work together, the whole becomes greater than the sum of its parts.
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WEBSITE CONTENT
Cleveronline creates web and email copywriting that’s designed to make your products and services irresistible to your target audience. We also specialise in content marketing that drives website traffic from search engines while building credibility and customer relationships.
But whatever the purpose, great website content is always original, relevant, engaging and trustworthy. And you should plan to spend at least as much on the content as you do on the box it comes in.
For website copywriting, email copywriting and content marketing intelligence, talk to the Cleveronline today.
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